The Value of 5.

Empowerment, Authenticity, Integrity, Creativity, and Family. These values give us purpose, drive, and determination to achieve our goals.

My mother has always told me that “no matter the journey, people always return to the values instilled in them as a child.” It was usually part of the conversation that began with – “When you’re older, you will understand…” which invariably induced an eye roll or two from me.

Later, I discovered that my mother’s truism was simply basic psychology. Your core values are like a navigation system that guides your actions and behaviours. They are the ethics you live by, the principles that affect your decisions and determine your choices. They affect every decision you make, from the home to the workforce. It’s incredible to think that something integral to your being and journey is firmly established before you reach age 10!

In this light, it’s not hard to see why core values are fundamental to a business’s success (or failure). An organisation’s values lay the foundation for what a company cares about; They should be the bedrock of why a company exists, how behavioural norms are outlined, and how decisions are made to achieve goals and fulfil visions. When done right, company values will define how you and your team members a) operate, b) behave, and c) interact day-to-day.

For your clients, your business’ values often influence their decision to purchase your products or services. In 2021, 63% of consumers indicated their preference to buy products or services from companies whose purpose resonated with their values and belief systems. Some even go out of their way to avoid companies that don’t mesh with their beliefs, which shows that a company’s values have internal and external implications.

Over the last few months, I have shared Victoria Eve. & Co’s values – Empowerment, Authenticity, Integrity, Creativity, and Family. These values give us purpose, drive, and determination to achieve our goals, connect with like-minded clients, and ultimately allow us to wake up each day and want to go to work.

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