2022 – A Year In Retrospect.

Fresh out of Covid lockdowns and straight into the fire pit of a potential World War III and a worldwide recession. You can't say that the human race doesn't like a challenge, and what a challenge 2022 turned out to be.

What a head spin 2022 turned out to be!

Fresh out of Covid lockdowns, straight into the fire pit of a potential World War III and a worldwide recession. You can’t say that the human race doesn’t like a challenge – or maybe it is that we like it too much. Perhaps we thrive on the discomfort of difficulty and revel in the grumbling of grievances. And yet, whilst the prospect of wars and recessions might be challenges of the more extreme variety, the challenges of 2022 haven’t been all bad.

The last twelve months have seen Victoria Eve. & Co. more than doubled in size from a small team of four to now a team of ten fabulous women. In that growth, we expanded the number of services we offered twice over due to the vast skill set of the team. And our client base has significantly increased as a result. The flip side is that I have been chasing my tail since the year began, trying to get systems and structures in place to support our rapid expansion. Like I said, a head spin.

What have I learnt throughout this process?

✨ Running your own business ain’t no walk in the park. You either LOVE it or LEAVE it.

Never let anyone sell you the dream of working for yourself as an easy feat. Be your own boss. You don’t have to answer to anyone, they say. Except you must answer to your clients, your team, and perhaps the biggest critic, yourself! The consistency of working late nights, the stress of bringing in new clients, the delight of the wins vs the anxiety of losses, the weekly worry of covering costs, the endless self-doubt as you venture forward each day – it’s an absolute rollercoaster ride!

This is why it’s so important that YOU LOVE WHAT YOU DO and that you KNOW YOUR “WHY”. This has saved me on multiple occasions where I almost threw in the proverbial towel and walked away. Running a business is so bloody tiring. But I love my clients, my team, and the thrill of the ride too much to walk away.

✨ Set your bar (of boundaries), and those around you will rise to it.

Speak to anyone on the VEC team, and they will tell you – “I’m a helper”. I mentioned earlier the importance of “knowing your WHY”, which is my biggest “why” for me. It is my absolute mission and passion in life to help others achieve their goals and watch them grow. The flip side of being a bona fide helper – you often sacrifice yourself to make things happen for those around you. Short term, this might be manageable. But it is certainly not sustainable. Set the right boundary for yourself from the start, and you will find that those around you will rise to it and actually respect you (and your time) more.

✨ Surround yourself with the right people.

Perhaps my biggest takeaway of 2022 is this – the people you surround yourself with are the key to your success (ok, settle with the clichès, Richard Branson). With all the changes that have taken place this year with Victoria Eve. & Co., I finish this year with my head held high, knowing I have stayed true to our values. In doing so, I have found “my people” in my team, and we have also found “our people” in our clients. I attribute Victoria Eve. & Co.’s success over the last 12 months to the “family” who make it what it is and who have wholeheartedly embraced Victoria Eve. & Co.’s culture and values, treating the business like its own. That in itself is my truest measure of success.

2022 has undoubtedly been a big year of growth and learning for Victoria Eve. & Co.

I can’t wait to see what 2023 brings. See you all in the New Year!

I didn’t become a Virtual Assistant because I couldn’t find a job. I became a VA because I was done shaping my life around work. I wanted work that could shape itself around my life.

If you’re a VA, I probably don’t have to explain what that means – the sense that you’re not just running a business or supporting clients, but that you’ve made an intentional shift in how you live. You’ve chosen freedom, flexibility, and a version of success that doesn’t require permission. And if you’re not a VA (yet), let me tell you – it’s not just a job title. It’s a whole way of being.

There’s a tired old narrative that being a VA is an in-between gig – something people do “on the side” or “for now.” But if you’ve ever been as a VA, you know that couldn’t be further from the truth.

Virtual Assistants are business owners, strategic thinkers, creative problem solvers, and digital chameleons, who plug into businesses and provide powerful online business support. We streamline systems, manage operations, and create breathing room so our clients can focus on their own growth and vision.

And we do it all from home offices, co-working spaces, café corners, or wherever life takes us.

This is not a placeholder role. It’s a profession – and for many of us, it’s a calling.

My Journey to Becoming a VA

When I started this journey, I was looking for a way to blend all my strengths: systems thinking, people-first service, and a strategic mindset. But I didn’t want to choose between being ambitious and being present in my life. Becoming a Virtual Assistant gave me both.

Over time, I evolved from general admin to Online Business Manager (OBM), bringing leadership and long-term strategy into my work. But at its heart, my business still reflects the very thing that drew me in: freedom, flexibility, and alignment with my values.

This is the power of the Virtual Assistant lifestyle – you grow, shift, and adapt without losing your core intention.

Let’s not sugarcoat it though – the VA lifestyle isn’t just sipping lattes while tapping away on a beach. It’s boundary-setting, time management, continuous upskilling, and constantly adapting to different tools, personalities, and businesses.

You’re part assistant, part strategist, part therapist (sometimes all in one Zoom call). You don’t just check off tasks – you hold space for someone else’s vision. And all while creating a life that fits you.

That takes courage. That takes commitment. That takes choosing this again and again.

Another beautiful part of this work? The community.

There’s a kind of solidarity in the VA profession that I’ve never seen elsewhere. We refer each other. We cheer each other on. We share resources, wins, fails, templates, and truths.

It’s not competitive. It’s collaborative. Because we know there’s enough work to go around. And when we lift each other up, our value becomes more visible to clients, businesses, and the wider world.

The Future of Remote Work and the VA Profession

We’re living in a time of rapid change. Remote work is no longer a trend – it’s essential. AI is evolving faster than ever. “Business as usual” is being rewritten in real time.

But here’s what I know: what we do as VAs is human work.

Yes, AI can write a paragraph or sort data faster than we can. But it can’t replace relationships. It can’t intuit when a client needs reassurance. It can’t proactively streamline a system before it becomes a problem. It can’t hold empathy, build trust, or notice the unspoken.

As technology reshapes the business landscape, the Virtual Assistant lifestyle isn’t becoming obsolete – it’s becoming even more relevant. We’re not being replaced – we’re evolving. And those who embrace the shift will lead the way.

Celebrating Our Day

Today is International VA Day – a day to recognise how far we’ve come as individuals and as a community.

To every VA out there: I see you. I see the late nights, the boundaries set, the rebrands, the pivots, the confidence built, and the impact made. This work isn’t just about ticking boxes. It’s about helping others succeed while building a life that truly fits who you are.

This is what it means to live the Virtual Assistant lifestyle.

This is leadership. This is legacy. And I am so proud to walk this path alongside you.

Here’s to continuing to shape the future – one empowered VA life at a time.

Happy International VA Day!

Much love, Victoria x

 

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