While everyone is relaxing and holidaying over the silly season, for better or worse, social media doesn’t.
It stays awake while we all rest. Think of your internet presence as the last person standing at a party. Your socials are the friend that, after staying out all night during the New Year’s Eve celebrations, will head out to the New Year’s Day festival without any sleep.
Watching social media’s constant ebb and flow over the holidays can be incredibly entertaining. However, as a content creator, all the extra excitement can bring challenges. Due to the saturation of content on social media platforms during the holiday season, maintaining your foothold in the algorithm requires your digital voice to be active and consistent to avoid getting lost in the sea of festivity. And let’s be honest, at times, that additional need to create and engage while managing all the offline social aspects of this time of year can be exhausting.
Do not fear, however, for a not-so-secret technique will allow you to overcome the demanding disposition of your social media… And perhaps unsurprisingly, it’s scheduling!
Plenty of free (or paid) scheduling software is available to get you started, for example, Sendible, Loomly, or Later. You could even use Facebook Creative Studio, which links both your Facebook & Instagram accounts to ensure the consistency that is so crucial during this period.
During the holidays, you may not interact as much with other posts, but by remaining active on your socials, you are letting people know you’re still around. With all the new algorithms (which seem to change daily), you need to let Instagram and Facebook know that you are not giving up your foothold in the algorithm world. Making sure your internet presence is consistent ensures that you won’t need to revive your digital voice once you return from the holiday season.
So get that content written and scheduled in advance so that you, too, can be the life of the party – there’s no need to stop being a socialite to keep being your industry’s social light over the holiday period.